Annie Peng Cui

To influence or not to influence: External reference price strategies in pay-what-you-want pricing

Jennifer Wiggins Johnson, Annie Peng Cui · Journal of Business Research · 2012 · 111 citations

Business, Marketing, Marketing Management +12

Linking big data analytical intelligence to customer relationship management performance

Chubing Zhang, Xinchun Wang, Annie Peng Cui et al. · Industrial Marketing Management · 2020 · 104 citations

Business, Management Information Systems, Marketing Management +14

Effects of intrinsic and extrinsic motivation on social loafing in online travel communities

Ying Chang, Ru-Jing Hou, Kun Wang et al. · Computers in Human Behavior · 2020 · 85 citations

Social Sciences, Communication, Psychology +13

The Importance of Strategic Fit between Host–Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective

Annie Peng Cui, Michael F. Walsh, Shaoming Zou · Journal of International Marketing · 2014 · 74 citations

Business, International Business, Marketing +17

The role of cuteness on consumer attachment to artificial intelligence agents

Alexis Yim, Annie Peng Cui, Michael Walsh · Journal of Research in Interactive Marketing · 2023 · 54 citations

Business, Marketing, Psychology +14