Annie Peng Cui

To influence or not to influence: External reference price strategies in pay-what-you-want pricing

Jennifer Wiggins Johnson, Annie Peng Cui · Journal of Business Research · 2012 · 108 citations

Economics, Dynamic Pricing, Pay-what-you-want Pricing +8

Linking big data analytical intelligence to customer relationship management performance

Chubing Zhang, Xinchun Wang, Annie Peng Cui et al. · Industrial Marketing Management · 2020 · 97 citations

Customer Satisfaction, Big Data Acquisition, Engineering +12

Effects of intrinsic and extrinsic motivation on social loafing in online travel communities

Ying Chang, Ru-Jing Hou, Kun Wang et al. · Computers in Human Behavior · 2020 · 82 citations

Social Identity, Behavioral Sciences, Interactive Marketing +14

The Importance of Strategic Fit between Host–Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective

Annie Peng Cui, Michael F. Walsh, Shaoming Zou · Journal of International Marketing · 2014 · 71 citations

Exploration Exploitation Strategies, International Economics, Firm Performance +23

Consumer animosity and product choice: might price make a difference?

Annie Peng Cui, Theresa A. Wajda, Michael Y. Hu · Journal of Consumer Marketing · 2012 · 52 citations

Consumer Uncertainty, Behavioral Decision Making, International Marketing +16