Concepedia

Alexis Yim

AY

Statistics

Publications

2

Citations

63

H-Index

2

Active since

2022

Affiliations

West Virginia University(Current)

Radford University

Alexis Yim is an author at West Virginia University specializing in social cognition, interactive marketing, and cognitive science.

Top concepts

MarketingManagementPsychologySocial BehaviorSocial SciencesUser ExperienceSocial CognitionCognitive ScienceConsumer BehaviorConsumer Research

Publications per year

2022–2023

2

Publications

2

The role of cuteness on consumer attachment to artificial intelligence agents

Alexis Yim, Annie Peng Cui, Michael Walsh · Journal of Research in Interactive Marketing · 2023 · 50 citations

Artificial Intelligence, Customer Satisfaction, Behavioral Decision Making +25

Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface

Alexis Yim, Bradley S. Price, Raj Agnihotri et al. · European Journal of Marketing · 2022 · 13 citations

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