Ru-Jing Hou

Effects of intrinsic and extrinsic motivation on social loafing in online travel communities

Ying Chang, Ru-Jing Hou, Kun Wang et al. · Computers in Human Behavior · 2020 · 82 citations

Social Identity, Behavioral Sciences, Interactive Marketing +14

To WeChat or to more chat during learning? The relationship between WeChat and learning from the perspective of university students

Ru-Jing Hou, Shenghao Han, Kun Wang et al. · Education and Information Technologies · 2020 · 35 citations

E-learning, Interpersonal Communication, Learning Sciences +10

Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency

Chubing Zhang, Zhuo-ping Zhang, Ying Chang et al. · Journal of Retailing and Consumer Services · 2021 · 23 citations

Marketing, Interactive Marketing, Para-social Interaction +11

How to alleviate social loafing in online brand communities: The roles of community support and commitment

Chubing Zhang, Na Li, Shenghao Han et al. · Electronic Commerce Research and Applications · 2021 · 19 citations

Customer Satisfaction, Social Media, Personal Branding +15

Optimal investment for the defined-contribution pension with stochastic salary under a CEV model

Chubing Zhang, Ximin Rong, Hui Zhao et al. · Applied mathematics/Applied Mathematics. A Journal of Chinese Universities/Gao-xiao yingyong shuxue xuebao · 2013 · 16 citations

Economics, Portfolio Optimization, Asset Pricing +10