Concepedia
Journal of Retailing and Consumer Services · 2021 · 24 citations · 67 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorBrand AssociationsBrand CommunicationBrand EquityBrand ExperienceBrand ImageAffiliative BehaviorAffiliative MotivationConsumer-brand InteractionsModerated Mediation
67
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations
Social Sciences, Psychology, Social Psychology +10
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations
Social Sciences, Psychology, Social Psychology +11
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations
Social Sciences, Educational Measurement, Econometrics +15
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations
Social Sciences, Behavioral Sciences, Psychology +11
A primer on partial least squares structural equation modeling (PLS-SEM)
Adrián Leguina · International Journal of Research & Method in Education · 2015 · 19K citations
Natural Sciences, Behavioral Sciences, Psychology +10