Concepedia

Zhuo-ping Zhang

ZZ

Statistics

Publications

3

Citations

86

H-Index

3

Active since

2019

Affiliations

Tianjin University of Finance and Economics(Current)

Zhuo-ping Zhang is an author at Tianjin University of Finance and Economics specializing in communication, social influence, and consumer behavior.

Top concepts

Publications per year

2019–2024

3

Publications

3

Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude

Gaofu Liu, Peng-chao Gao, Yuchun Li et al. · Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019) · 2019 · 47 citations · Full text

Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency

Chubing Zhang, Zhuo-ping Zhang, Ying Chang et al. · Journal of Retailing and Consumer Services · 2021 · 23 citations

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Fostering well-being: Exploring the influence of user-AI assistant relationship types on subjective well-being

Zhang Chubing, Tian-Ge Li, Yina Li et al. · International Journal of Information Management · 2024 · 16 citations

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