Concepedia

Linking big data analytical intelligence to customer relationship management performance

Chubing Zhang, Xinchun Wang, Annie Peng Cui, Shenghao Han

Industrial Marketing Management · 2020 · 104 citations · 82 references

Concepts

BusinessManagement Information SystemsMarketing ManagementBig Data AnalyticsCustomer Relationship ManagementMarketing AnalyticsCustomer Behavior AnalyticsCustomer Experience ManagementCustomer Relationship Management AnalyticsData WarehousingDigital Marketing AnalyticsPerformance AnalyticsBig Data Analytics ArchitectureBusiness Intelligence SystemsCustomer Relationship AnalyticsCustomer Relationship Management Performance MeasurementCustomer Relationship Management Systems Analytics

References

82

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Firm Resources and Sustained Competitive Advantage

Jay B. Barney · Journal of Management · 1991 · 45.6K citations

Management, Strategic Management, Strategy +16

The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields

Paul DiMaggio, Walter W. Powell · American Sociological Review · 1983 · 36K citations

Management, Organization Studies, Organizational Change +5

A resource‐based view of the firm

Birger Wernerfelt · Strategic Management Journal · 1984 · 24.8K citations · Full text

Management, Strategic Management, Strategy +17