Concepedia

Pamela E. Grimm

PE

13

Publications

698

Citations

12

H-Index

1996

Active since

Affiliations

Kent State University(Current)

Pamela E. Grimm is an author at Kent State University specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingCustomer SatisfactionBrand EquityBrand AwarenessBehavioral Decision Making

Publications per year

1996–2023

13

Publications

13

The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

Colin Campbell, Pamela E. Grimm · Journal of Public Policy & Marketing · 2018 · 181 citations

Targeted Advertising, Consumer Research, Communication +19

Understanding Why Consumers Don't Skip Pre-Roll Video Ads

Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm et al. · Journal of Advertising · 2017 · 109 citations

Behavioral Decision Making, Digital Marketing, Targeted Advertising +16

Communal and exchange relationship perceptions as separate constructs and their role in motivations to donate

Jennifer Wiggins Johnson, Pamela E. Grimm · Journal of Consumer Psychology · 2010 · 98 citations

Ab components' impact on brand preference

Pamela E. Grimm · Journal of Business Research · 2003 · 73 citations

Brand Equity, Management, Brand Strategy +7

The Relationship Between Warranty and Product Reliability

Jagdish Agrawal, Paul Richardson, Pamela E. Grimm · Journal of Consumer Affairs · 1996 · 47 citations

Customer Satisfaction, Engineering, Consumer Research +22

Rows per page

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