Statistics
Publications
15
Citations
633
H-Index
13
Active since
1972
Frauke Mattison Thompson is an author at University of Amsterdam specializing in marketing, business, and marketing management.
Publications per year
1972–2023
15
15
Understanding Why Consumers Don't Skip Pre-Roll Video Ads
Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm et al. · Journal of Advertising · 2017 · 110 citations
1–5 of 15