Concepedia
Statistics
Publications
18
Citations
735
H-Index
14
Active since
1992
Affiliations
University of KwaZulu-Natal(Current)
KTH Royal Institute of Technology
Simon Fraser University
University of Malta
Technological Educational Institute of Athens
Debbie Ellis is an author at University of KwaZulu-Natal specializing in marketing, business, and marketing management.
Publications per year
1992–2024
Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation
Lyndsey Scott, Debbie Ellis · International Journal of Consumer Studies · 2014 · 199 citations
Natural Resources, Marketing, Consumer Behavior +15
Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation
Sandile Mkhize, Debbie Ellis · Journal of Cleaner Production · 2019 · 86 citations
Management, Marketing, Marketing Management +6
The effect of wine knowledge type on variety seeking behavior in wine purchasing
Debbie Ellis, Frauke Mattison Thompson · Journal of Wine Research · 2018 · 57 citations
Business, Marketing, Marketing Management +17
Consumer wine knowledge: components and segments
Debbie Ellis, Albert Caruana · International Journal of Wine Business Research · 2018 · 56 citations
Knowing what they know: A managerial perspective on consumer knowledge
Debbie Ellis, Leyland Pitt, Pierre Berthon · Business Horizons · 2015 · 45 citations
Business, Marketing, Marketing Management +11
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