Concepedia

Martin J. Liu

MJ

Statistics

Publications

38

Citations

2.3K

H-Index

26

Active since

2005

Affiliations

University of Nottingham Ningbo China(Current)

Newcastle University

University of Nottingham

Brunel University of London

University of Sussex

Martin J. Liu is an author at University of Nottingham Ningbo China specializing in business, marketing, and marketing management.

Publications per year

2005–2025

38

Publications

38

Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton1

Jimmy Huang, Ola Henfridsson, Martin J. Liu et al. · MIS Quarterly · 2017 · 467 citations · Full text

Business, Entrepreneurship, Innovation Management +16

Predicting RFID adoption in healthcare supply chain from the perspectives of users

Alain Yee‐Loong Chong, Martin J. Liu, Jun Luo et al. · International Journal of Production Economics · 2014 · 232 citations

Management, Health Informatics, Supply Chain Management +12

Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Alain Yee‐Loong Chong, Eugene Ch’ng, Martin J. Liu et al. · International Journal of Production Research · 2015 · 222 citations · Full text

Business, Marketing, Marketing Management +17

Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity

Ruizhi Yuan, Jun Luo, Martin J. Liu et al. · Journal of Business Research · 2021 · 127 citations

Management, Organization Studies, Strategic Management +15

Redefining “masstige” luxury consumption in the post-COVID era

Zi Wang, Ruizhi Yuan, Jun Luo et al. · Journal of Business Research · 2022 · 80 citations · Full text

Social Sciences, Economics, Consumption Studies +11

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