Eugene Ch’ng

Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Alain Yee‐Loong Chong, Eugene Ch’ng, Martin J. Liu et al. · International Journal of Production Research · 2015 · 217 citations · Full text

Marketing Analytics, Engineering, Business Intelligence +20

Predicting online product sales via online reviews, sentiments, and promotion strategies

Alain Yee‐Loong Chong, Boying Li, Eric W.T. Ngai et al. · International Journal of Operations & Production Management · 2016 · 170 citations · Full text

Marketing Analytics, Engineering, Digital Marketing +24

The Effects of VR Environments on the Acceptance, Experience, and Expectations of Cultural Heritage Learning

Eugene Ch’ng, Yue Li, Shengdan Cai et al. · Journal on Computing and Cultural Heritage · 2020 · 129 citations

Culture, Engineering, Cultural Heritage +15

Adoption and use of emerging cultural technologies in China's museums

Eugene Ch’ng, Shengdan Cai, Fui-Theng Leow et al. · Journal of Cultural Heritage · 2018 · 82 citations · Full text

Experiential archaeology: Is virtual time travel possible?

Eugene Ch’ng · Journal of Cultural Heritage · 2009 · 78 citations

Archaeological Theory, Archaeological Excavation, Virtual Reality +4