Boying Li

Factors influencing people’s continuous watching intention and consumption intention in live streaming

Fangfang Hou, Zhengzhi Guan, Boying Li et al. · Internet Research · 2019 · 335 citations

Cultural Consumption, Digital Marketing, Emerging Media +31

Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Alain Yee‐Loong Chong, Eugene Ch’ng, Martin J. Liu et al. · International Journal of Production Research · 2015 · 217 citations · Full text

Marketing Analytics, Engineering, Business Intelligence +20

Predicting online product sales via online reviews, sentiments, and promotion strategies

Alain Yee‐Loong Chong, Boying Li, Eric W.T. Ngai et al. · International Journal of Operations & Production Management · 2016 · 170 citations · Full text

Marketing Analytics, Engineering, Digital Marketing +24

Predicting customer demand for remanufactured products: A data-mining approach

Truong Van Nguyen, Li Zhou, Alain Yee‐Loong Chong et al. · European Journal of Operational Research · 2019 · 166 citations · Full text

Customer Demand, Customer Profiling, Predictive Analytics +7

The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace

Alain Yee‐Loong Chong, Ewelina Lacka, Boying Li et al. · Information & Management · 2018 · 163 citations · Full text

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +12