Factors influencing people’s continuous watching intention and consumption intention in live streaming

Fangfang Hou, Zhengzhi Guan, Boying Li, +1

Internet Research

Cultural ConsumptionDigital MarketingEmerging MediaConsumer ResearchLive Streaming Typology +29

Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Alain Yee‐Loong Chong, Eugene Ch’ng, Martin J. Liu, +1

International Journal of Production Research

Marketing AnalyticsEngineeringBusiness IntelligenceConsumer ResearchTrend Prediction +18

Predicting online product sales via online reviews, sentiments, and promotion strategies

Alain Yee‐Loong Chong, Boying Li, Eric W.T. Ngai, +2

International Journal of Operations & Production Management

Marketing AnalyticsEngineeringDigital MarketingBusiness IntelligenceBig Data Analytics +22

Predicting customer demand for remanufactured products: A data-mining approach

Truong Van Nguyen, Li Zhou, Alain Yee‐Loong Chong, +2

European Journal of Operational Research

Customer DemandCustomer ProfilingPredictive AnalyticsDemand ForecastingManagement +5

The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace

Alain Yee‐Loong Chong, Ewelina Lacka, Boying Li, +1

Information & Management

Electronic MarketplaceCustomer SatisfactionOnline Customer BehaviorSocial MediaTechnology Acceptance Model +10

What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model

Zhengzhi Guan, Fangfang Hou, Boying Li, +2

Information Systems Journal

Cultural ConsumptionCultural Context‐sensitive ModelDigital MarketingEmerging MediaConsumer Research +27

What determines customers’ continuance intention of FinTech? Evidence from YuEbao

Zhenning Wang, Zhengzhi Guan, Fangfang Hou, +2

Industrial Management & Data Systems

Total Quality ManagementCustomer SatisfactionConsumer ResearchRetail BankingFintech +18

What influence users’ e-finance continuance intention? The moderating role of trust

Wangyue Zhou, Zayyad Danlami Tsiga, Boying Li, +2

Industrial Management & Data Systems

Repurchase intention in the Chinese e-marketplace

Haijun Bao, Boying Li, Jiaying Shen, +1

Industrial Management & Data Systems

Customer SatisfactionConsumer UncertaintyDigital MarketingE-commerce SellersConsumer Research +17

Impact of social support and presence on swift guanxi and trust in social commerce

Jun Fan, Wangyue Zhou, Xue Yang, +2

Industrial Management & Data Systems

Purpose Swift GuanxiSocial CommerceConsumer ResearchSocial InfluenceCommunication +20