Concepedia

Fangfang Hou

FH

15

Publications

1.2K

Citations

13

H-Index

2014

Active since

Affiliations

University of Nottingham Ningbo China(Current)

University of Science and Technology of China

Anhui Medical University

Xi’an Jiaotong-Liverpool University

University of Nottingham

Fangfang Hou is an author at University of Nottingham Ningbo China specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementConsumer BehaviorInteractive MarketingDigital MarketingArtsBusinessSocial MediaMedia Marketing

Publications per year

2014–2024

15

Publications

15

Factors influencing people’s continuous watching intention and consumption intention in live streaming

Fangfang Hou, Zhengzhi Guan, Boying Li et al. · Internet Research · 2019 · 335 citations

Cultural Consumption, Digital Marketing, Emerging Media +31

Application of graphene-like layered molybdenum disulfide and its excellent adsorption behavior for doxycycline antibiotic

Yanhong Chao, Wenshuai Zhu, Xiangyang Wu et al. · Chemical Engineering Journal · 2014 · 251 citations

Graphene Nanomeshes, Chemical Engineering, Molybdenum Disulfide +8

What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model

Zhengzhi Guan, Fangfang Hou, Boying Li et al. · Information Systems Journal · 2021 · 146 citations

Cultural Consumption, Cultural Context‐sensitive Model, Digital Marketing +29

What determines customers’ continuance intention of FinTech? Evidence from YuEbao

Zhenning Wang, Zhengzhi Guan, Fangfang Hou et al. · Industrial Management & Data Systems · 2019 · 115 citations

Total Quality Management, Customer Satisfaction, Consumer Research +20

Repurchase intention in the Chinese e-marketplace

Haijun Bao, Boying Li, Jiaying Shen et al. · Industrial Management & Data Systems · 2016 · 96 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

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