Concepedia
Statistics
Publications
8
Citations
761
H-Index
Active since
2017
Affiliations
University of Nottingham Ningbo China(Current)
Xi’an Jiaotong-Liverpool University
University of Science and Technology of China
University of Nottingham
Zhengzhi Guan is an author at University of Nottingham Ningbo China specializing in marketing, social media, and social influence.
Publications per year
2017–2024
Factors influencing people’s continuous watching intention and consumption intention in live streaming
Fangfang Hou, Zhengzhi Guan, Boying Li et al. · Internet Research · 2019 · 354 citations
Social Sciences, Communication, Marketing +17
What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model
Zhengzhi Guan, Fangfang Hou, Boying Li et al. · Information Systems Journal · 2021 · 158 citations
Business, Communication, Marketing +10
What determines customers’ continuance intention of FinTech? Evidence from YuEbao
Zhenning Wang, Zhengzhi Guan, Fangfang Hou et al. · Industrial Management & Data Systems · 2019 · 118 citations
Business, Marketing, Marketing Management +8
What drives people to purchase virtual gifts in live streaming? The mediating role of flow
Boying Li, Fangfang Hou, Zhengzhi Guan et al. · Nottingham ePrints (University of Nottingham) · 2018 · 52 citations · Full text
Social Sciences, Marketing, Marketing Management +14
Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in <scp>QCA</scp>
Teng Ma, Yue Cheng, Zhengzhi Guan et al. · Information Systems Journal · 2023 · 28 citations · Full text
Public Health, Psychology, Causal Inference +12
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