Ruizhi Yuan

Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity

Ruizhi Yuan, Jun Luo, Martin J. Liu et al. · Journal of Business Research · 2021 · 115 citations

Platform Competition, Organizational Communication, Organizational Structure +11

Redefining “masstige” luxury consumption in the post-COVID era

Zi Wang, Ruizhi Yuan, Jun Luo et al. · Journal of Business Research · 2022 · 70 citations · Full text

Sustainable Consumption, Post-covid Era, Consumerism +6

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Ruizhi Yuan, Martin J. Liu, Jun Luo et al. · Journal of Business Research · 2016 · 59 citations

Marketing, Brand Identity, Image Associations +10

Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US

Zi Wang, Ruizhi Yuan, Martin J. Liu et al. · International Marketing Review · 2022 · 49 citations

Customer Satisfaction, Luxury, East Asian Studies +24

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions

Ruizhi Yuan, Martin J. Liu, Markus Blut · European Journal of Marketing · 2022 · 45 citations · Full text

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +25