Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity

Ruizhi Yuan, Jun Luo, Martin J. Liu, +1

Journal of Business Research

Platform CompetitionOrganizational CommunicationOrganizational StructureAbsorptive CapacityManagement +9

Redefining “masstige” luxury consumption in the post-COVID era

Zi Wang, Ruizhi Yuan, Jun Luo, +1

Journal of Business Research

Sustainable ConsumptionPost-covid EraConsumerismEconomic AnalysisSocial Determinants Of Health +4

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Ruizhi Yuan, Martin J. Liu, Jun Luo, +1

Journal of Business Research

MarketingBrand IdentityImage AssociationsAdvertisingPersonal Branding +8

Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US

Zi Wang, Ruizhi Yuan, Martin J. Liu, +1

International Marketing Review

Customer SatisfactionLuxuryEast Asian StudiesConsumer StudySocial Psychology +22

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions

Ruizhi Yuan, Martin J. Liu, Markus Blut

European Journal of Marketing

Green MarketingConsumer UncertaintyBehavioral Decision MakingConsumption ValuesConsumer Study +23

Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers

Zi Wang, Ruizhi Yuan, Jun Luo, +2

Journal of Business Research

An empirical analysis of consumer motivation towards reverse exchange

Ruizhi Yuan, Martin J. Liu, Alain Yee‐Loong Chong, +1

Supply Chain Management An International Journal

Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer StudyConsumer Research +16

Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions

Ruolan Chen, Ruizhi Yuan, Bo Huang, +1

Journal of Business Research

Social media-related tensions on business-to-business markets – Evidence from China

Jun Luo, Zsófia Tóth, Martin J. Liu, +1

Industrial Marketing Management

Social Media-related TensionsSocial MediaMedia PoliciesDigital MarketingManagement +5

“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship

Ruizhi Yuan, Jun Luo, Martin J. Liu, +1

Technological Forecasting and Social Change

Employee AttitudePsychological MechanismManagementBrand StrategyBusiness +9