Zi Wang

Statistics

Publications

Citations

138

H-Index

Active since

2022

Affiliations

Institut d'Economie Scientifique Et de Gestion(Current)

University of Nottingham Ningbo China

Centre National de la Recherche Scientifique

Université de Lille

Newcastle University

Zi Wang is an author at Institut d'Economie Scientifique Et de Gestion specializing in business, social psychology, and multiple-group structural equation modeling.

ORCID

Publications per year

2022–2025

Publications

Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US

Zi Wang, Ruizhi Yuan, Martin J. Liu et al. · International Marketing Review · 2022 · 58 citations

Business, Marketing, Social Psychology +17

Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers

Zi Wang, Ruizhi Yuan, Jun Luo et al. · Journal of Business Research · 2023 · 52 citations · Full text

Business, Psychology, Social Psychology +9

Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China's banking industry

Paul C.Y. Liu, Weisha Wang, Zi Wang et al. · Industrial Marketing Management · 2023 · 14 citations · Full text

Business, Business Economics, Economics +12

Morality is for Social Being: The Role of Morality in Social-Adjustive Functional Attitudes Toward Counterfeit Luxury Consumption

Dong Lyu, Zi Wang, Ajay Kumar et al. · Journal of Business Ethics · 2025 · 14 citations

Social Sciences, Psychology, Social Psychology +12

1–4 of 4