Veronica L. Thomas

Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Veronica L. Thomas, Kendra Fowler · Journal of Advertising · 2020 · 402 citations

Consumption‐Focused Self‐Expression Word of Mouth: A New Scale and Its Role in Consumer Research

Christina Saenger, Veronica L. Thomas, Jennifer Wiggins Johnson · Psychology and Marketing · 2013 · 89 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +26

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment

Veronica L. Thomas, Gema Vinuales · Psychology and Marketing · 2017 · 66 citations

Behavioral Decision Making, Social Psychology, Social Network Post +31

Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments

Veronica L. Thomas, Christina Saenger · Journal of Business Research · 2019 · 59 citations

User Perception, Online Customer Behavior, Behavioral Sciences +12

Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Veronica L. Thomas, Kendra Fowler · Journal of Advertising · 2016 · 57 citations

Marketing, Brand Transgressions, Advertising +14