Concepedia

Kendra Fowler

KF

16

Publications

835

Citations

14

H-Index

2010

Active since

Affiliations

Youngstown State University(Current)

Towson University

Kent State University

Old Dominion University

Kendra Fowler is an author at Youngstown State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorArtsCommunicationAdvertisingSocial InfluenceInteractive MarketingBusiness

Publications per year

2010–2023

16

Publications

16

Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Veronica L. Thomas, Kendra Fowler · Journal of Advertising · 2020 · 402 citations

Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Veronica L. Thomas, Kendra Fowler · Journal of Advertising · 2016 · 57 citations

Marketing, Brand Transgressions, Advertising +14

Advancing Palliative Care in Patients With CKD: From Ideas to Practice

Helen Chiu, D. Murphy-Burke, Sarah A. Thomas et al. · American Journal of Kidney Diseases · 2020 · 51 citations · Full text

Examining the outcomes of influencer activism

Veronica L. Thomas, Kendra Fowler · Journal of Business Research · 2022 · 50 citations

Communication Activism, Influencer Studies, Influencer Activism +10

A content analysis of male roles in television advertising: Do traditional roles still hold?

Kendra Fowler, Veronica L. Thomas · Journal of Marketing Communications · 2013 · 46 citations

Television Advertising, Male Depictions, Gendered Perception +15

Rows per page

1–5 of 16