Concepedia

Gema Vinuales

GV

5

Publications

153

Citations

5

H-Index

2017

Active since

Affiliations

Towson University(Current)

Gema Vinuales is an author at Towson University specializing in social media, communication, and arts.

Top concepts

ArtsSocial MediaCommunicationMarketingManagementPersuasionMedia EffectsMedia MarketingSocial BehaviorSocial Influence

Publications per year

2017–2020

5

Publications

5

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment

Veronica L. Thomas, Gema Vinuales · Psychology and Marketing · 2017 · 66 citations

Behavioral Decision Making, Social Psychology, Social Network Post +31

The Power of Politics in Branding

Geraldo Matos, Gema Vinuales, Daniel A. Sheinin · The Journal of Marketing Theory and Practice · 2017 · 35 citations · Full text

Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content

Gema Vinuales, Veronica L. Thomas · Psychology and Marketing · 2020 · 30 citations

Social Psychology, Consumer Research, Consumer Attitude +26

An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives

Gema Vinuales, Judy Harris · Marketing Education Review · 2017 · 11 citations

Education, Communication, Non-csp Formats +16

DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING

Gema Vinuales, Sarah R. Magnotta, Erin Steffes et al. · Marketing Education Review · 2018 · 11 citations

Rows per page

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