Concepedia

Daniel A. Sheinin

DA

Statistics

Publications

13

Citations

891

H-Index

12

Active since

1994

Affiliations

University of Maryland, College Park(Current)

University of Rhode Island

College of Business Administration

Daniel A. Sheinin is an author at University of Maryland, College Park specializing in marketing management, business, and marketing.

Publications per year

1994–2022

13

Publications

13

The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments

Daniel A. Sheinin, Sajeev Varki, Christy Ashley · Journal of Advertising · 2011 · 182 citations · Full text

, , +14

The Influence of Corporate Messages on the Product Portfolio

Gabriel Biehal, Daniel A. Sheinin · Journal of Marketing · 2007 · 131 citations · Full text

, , +15

Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth

Daniel A. Sheinin, Bernd H. Schmitt · Journal of Business Research · 1994 · 118 citations · Full text

, , +16

The Effects of Experience with Brand Extensions on Parent Brand Knowledge

Daniel A. Sheinin · Journal of Business Research · 2000 · 99 citations

, , +14

Pricing store brands across categories and retailers

Daniel A. Sheinin, Janet Wagner · Journal of Product & Brand Management · 2003 · 62 citations · Full text

, , +17

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