Concepedia
Statistics
Publications
15
Citations
2.2K
H-Index
13
Active since
2009
Affiliations
East Carolina University(Current)
University of Rhode Island
University of Tennessee at Knoxville
Christy Ashley is an author at East Carolina University specializing in business, marketing, and marketing management.
Publications per year
2009–2024
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
Christy Ashley, Tracy L. Tuten · Psychology and Marketing · 2014 · 1.4K citations
Business, Marketing, Marketing Management +13
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Daniel A. Sheinin, Sajeev Varki, Christy Ashley · Journal of Advertising · 2011 · 182 citations · Full text
Business, Marketing, Marketing Management +14
Why customers won't relate: Obstacles to relationship marketing engagement
Christy Ashley, Stephanie Noble, Naveen Donthu et al. · Journal of Business Research · 2010 · 180 citations
Business, Marketing, Marketing Management +12
Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships
Christy Ashley, Hillary A. Leonard · Journal of Public Policy & Marketing · 2009 · 109 citations · Full text
Business, Marketing, Marketing Management +11
It's Closing Time: Territorial Behaviors from Customers in Response to Front Line Employees
Christy Ashley, Stephanie Noble · Journal of Retailing · 2013 · 52 citations
Management, Organizational Behavior, Customer Relationship Management +5
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