Gabriel Biehal - Concepedia

Concepedia

Author

Gabriel Biehal

University of Maryland, College Park

Also Known As

GABRIEL BIEHAL, Gabriel Biehal, Gabriel J Biehal, Gabriel J. Biehal

25

Publications

1.7K

Citations

14

H-Index

67

Concepts

All Affiliations

University of Maryland, College Park University of Houston University of Rhode Island University of Arizona

GB

About

Gabriel Biehal is an author at University of Maryland, College Park specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	11	1.1K
2	Business	7	7	690
3	Arts	1	1	24
4	Language Studies	1	1	24
5	Law	1	1	10

Gabriel Biehal

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16

Publications

1.7K

Citations

14

H-Index

	Year	Citations
Memory-Based Inferences during Consumer Choice Alan Dick, Dipankar Chakravarti, Gabriel Biehal Journal of Consumer Research	1990	358
Attitude toward the Ad and Brand Choice Gabriel Biehal, Debra L. Stephens, Eleonora Curio Journal of Advertising Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchBrand Strategy	1992	197
Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes Gabriel Biehal, Dipankar Chakravarti Journal of Consumer Research Memory RetrievalLearning GoalsBehavioral Decision MakingConsumer StudyConsumer Research	1982	185
Information Accessibility as a Moderator of Consumer Choice Gabriel Biehal, Dipankar Chakravarti Journal of Consumer Research Consumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer StudyConsumer Research	1983	173
Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives Gabriel Biehal, Dipankar Chakravarti Journal of Consumer Research Behavioral Decision MakingConsumer StudyConsumer ResearchCognitionCommunication	1986	166
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices Rebecca Hamilton, Gabriel Biehal Journal of Consumer Research	2005	138
The Influence of Corporate Messages on the Product Portfolio Gabriel Biehal, Daniel A. Sheinin Journal of Marketing Customer SatisfactionProduct PortfolioCorporate MessagesCompany ProductManagement	2007	131
The Effects of Concurrent Verbalization on Choice Processing Gabriel Biehal, Dipankar Chakravarti Journal of Marketing Research Behavioral Decision MakingConsumer StudyNeurolinguisticsConsumer ResearchPsycholinguistics	1989	62
Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers Gabriel Biehal, Daniel A. Sheinin Journal of Advertising Corporate AdvertisingBrand StrategyConsumer ResearchBrand ManagersDecision-making Framework	1998	59
The Influence of Corporate Messages on the Product Portfolio Gabriel Biehal, Daniel A. Sheinin Journal of Marketing Customer SatisfactionProduct PortfolioCorporate MessagesCompany ProductManagement	2007	58

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