Concepedia

Gabriel Biehal

GB

Statistics

Publications

16

Citations

1.7K

H-Index

14

Active since

1982

Affiliations

University of Maryland, College Park(Current)

University of Houston

University of Rhode Island

University of Arizona

Gabriel Biehal is an author at University of Maryland, College Park specializing in psychology, social sciences, and business.

Publications per year

1982–2007

16

Publications

16

Memory-Based Inferences during Consumer Choice

Alan Dick, Dipankar Chakravarti, Gabriel Biehal · Journal of Consumer Research · 1990 · 358 citations

Social Sciences, Behavioral Sciences, Psychology +16

Attitude toward the Ad and Brand Choice

Gabriel Biehal, Debra L. Stephens, Eleonora Curio · Journal of Advertising · 1992 · 200 citations

Business, Marketing, Psychology +14

Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

Gabriel Biehal, Dipankar Chakravarti · Journal of Consumer Research · 1982 · 185 citations

Social Sciences, Marketing, Psychology +16

Information Accessibility as a Moderator of Consumer Choice

Gabriel Biehal, Dipankar Chakravarti · Journal of Consumer Research · 1983 · 174 citations

Business, Marketing, Behavioral Economics +13

Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives

Gabriel Biehal, Dipankar Chakravarti · Journal of Consumer Research · 1986 · 167 citations

Social Sciences, Psychology, Cognitive Psychology +13

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