Concepedia

Author

Eleonora Curio

Also Known As

Eleonora Curio

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Publications

197

Citations

1

H-Index

16

Concepts

EC

About

Eleonora Curio is an author specializing in brand equity, advertising effectiveness, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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197

2

Management

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197

3

Behavioral Sciences

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197

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Marketing

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197

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Advertising Effectiveness

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197

Eleonora Curio

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1

Publications

197

Citations

1

H-Index

YearCitations

Attitude toward the Ad and Brand Choice

Gabriel Biehal, Debra L. Stephens, Eleonora Curio

Journal of Advertising

1992

197

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