Concepedia

Eleonora Curio

EC

1

Publications

197

Citations

1

H-Index

1992

Active since

Eleonora Curio is an author specializing in brand equity, advertising effectiveness, and brand strategy.

Top concepts

BusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

1992–1992

1

Publications

1

Attitude toward the Ad and Brand Choice

Gabriel Biehal, Debra L. Stephens, Eleonora Curio · Journal of Advertising · 1992 · 197 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19

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