Concepedia

Debra L. Stephens

DL

18

Publications

1.9K

Citations

16

H-Index

1981

Active since

Affiliations

University of Portland(Current)

University of South Florida

Villanova University

University of Michigan

Debra L. Stephens is an author at University of Portland specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchSocial SciencesBusinessPsychologyAdvertisingBehavioral ScienceAdvertising Effectiveness

Publications per year

1981–2005

18

Publications

18

The validity of verbal protocols

J. Edward Russo, Eric J. Johnson, Debra L. Stephens · Memory & Cognition · 1989 · 543 citations · Full text

Applied Linguistics, Verbal Protocols, Philosophy Of Language +11

The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis

Punam Anand, Morris B. Holbrook, Debra L. Stephens · Journal of Consumer Research · 1988 · 206 citations

Behavioral Decision Making, Affective Variable, Social Psychology +24

Attitude toward the Ad and Brand Choice

Gabriel Biehal, Debra L. Stephens, Eleonora Curio · Journal of Advertising · 1992 · 197 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19

Identifying Misleading Advertising

J. Edward Russo, Barbara L. Metcalf, Debra L. Stephens · Journal of Consumer Research · 1981 · 153 citations

Advertising, Digital Marketing, Interactive Marketing +14

Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers

Ronald Paul Hill, Debra L. Stephens · Journal of Macromarketing · 1997 · 123 citations

Consumer Economics, Public Welfare, Consumer Research +17

Rows per page

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