Concepedia

Punam Anand

PA

15

Publications

1.3K

Citations

14

H-Index

1985

Active since

Affiliations

Columbia University(Current)

Northwestern University

New York University

Punam Anand is an author at Columbia University specializing in social sciences, management, and behavioral decision making.

Top concepts

Social SciencesManagementBehavioral Decision MakingMarketingConsumer ResearchEmotionCognitionPersuasionPsychologyCognitive Science

Publications per year

1985–1992

15

Publications

15

Ease of Message Processing as a Moderator of Repetition Effects in Advertising

Punam Anand, Brian Sternthal · Journal of Marketing Research · 1990 · 271 citations

Customer Satisfaction, Behavioral Decision Making, Targeted Advertising +18

The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis

Punam Anand, Morris B. Holbrook, Debra L. Stephens · Journal of Consumer Research · 1988 · 206 citations

Behavioral Decision Making, Affective Variable, Social Psychology +24

The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration

Ann L. McGill, Punam Anand · Journal of Consumer Research · 1989 · 185 citations

Behavioral Decision Making, Cognition, Psycholinguistics +19

Effects of Tempo and Situational Arousal on the Listener's Perceptual and Affective Responses to Music

Morris B. Holbrook, Punam Anand · Psychology of Music · 1990 · 165 citations

Music, Affective Responses, Preference Function +15

Strategies for designing persuasive messages: Deductions from the resource matching hypothesis.

Punam Anand, Brian Sternthal · 1989 · 93 citations

Behavioral Decision Making, Communication Study, Management +12

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