Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

Abstract

Journal Article Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes Get access Gabriel Biehal, Gabriel Biehal Search for other works by this author on: Oxford Academic PubMed Google Scholar Dipankar Chakravarti Dipankar Chakravarti Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 431–441, https://doi.org/10.1086/208883 Published: 01 March 1982 Article history Received: 01 February 1981 Revision received: 01 September 1981 Published: 01 March 1982