Concepedia

Erin Steffes

ES

12

Publications

724

Citations

10

H-Index

2002

Active since

Affiliations

Towson University(Current)

The University of Texas at Dallas

Erin Steffes is an author at Towson University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchFinanceConsumer BehaviorBusiness StrategyBehavioral ScienceInteractive MarketingConsumer Decision Making

Publications per year

2002–2020

12

Publications

12

Social ties and online word of mouth

Erin Steffes, Lawrence E. Burgee · Internet Research · 2009 · 525 citations

Consumer Research, Wom Communication Hold, Social Influence +24

Edutainment With Videos and Its Positive Effect on Long Term Memory

Erin Steffes, Philippe Duverger · Journal for Advancement of Marketing Education · 2012 · 38 citations · Full text

Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best

Ashutosh Prasad, Erin Steffes · Marketing Letters · 2002 · 26 citations

Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management

Shweta Singh, B. P. S. Murthi, Erin Steffes · European Journal of Operational Research · 2012 · 23 citations

Financial Risk Management, Risk Management, Management +7

Acquisition, affinity and rewards: Do they stay or do they go?

Erin Steffes, B. P. S. Murthi, Ram C. Rao · Journal of Financial Services Marketing · 2008 · 22 citations

Behavioral Sciences, Behavioral Decision Making, Social Behavior +3

Rows per page

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