Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best

Putting the Service-Profit Chain to Work

James L. Heskett, Thomas O. Jones, Gary W. Loveman et al. · Harvard business review · 1994 · 3.6K citations

Management, Strategic Management, Service Operations +10

Classifying Services to Gain Strategic Marketing Insights

Christopher Lovelock · Journal of Marketing · 1983 · 1.8K citations

Business, Marketing, Marketing Management +9

Peer Pressure and Partnerships

Eugene Kandel, Edward P. Lazear · Journal of Political Economy · 1992 · 1.8K citations

Management, Organization Studies, Organizational Behavior +17

Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level

William R. George · Journal of Business Research · 1990 · 637 citations

Business, Marketing, Organizational Behavior +11

Salesforce Compensation Plans: An Agency Theoretic Perspective

Amiya K. Basu, Rajiv Lal, V. Srinivasan et al. · Marketing Science · 1985 · 601 citations

Management, Business Economics, Economics +17