Concepedia

Managerial Persuasion

Managerial Persuasion is a strategic communication process through which managers influence organizational stakeholders by leveraging authority, logic, emotions, and credibility to achieve alignment with institutional goals, distinguishable from general persuasion by its focus on hierarchical, goal-directed, and context-bound organizational outcomes.

102

Publications

8.2K

Citations

207

Authors

137

Institutions

Publications per year

2017–2026

24

Parents

Publications

102

Consequences of influence tactics used with subordinates, peers, and the boss.

Gary Yukl, J. Bruce Tracey · Journal of Applied Psychology · 1992 · 822 citations

, , +15

Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal

J. S. Johar, M. Joseph Sirgy · Journal of Advertising · 1991 · 756 citations

, , +12

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions

Zhang Yong, Betsy D. Gelb · Journal of Advertising · 1996 · 343 citations

, , +16

Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations

Min Zhao, Jinhong Xie · TSpace · 2011 · 293 citations · Full text

, , +16

BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES

Robert Moore, Claire Allison Stammerjohan, Robin A. Coulter · Journal of Advertising · 2005 · 290 citations

, , +17

1–5 of 102

Authors

207

  1. CC
    Camelia C. Micu

    Fairfield University, United States

    2 publications · 98 citations

    2

    h-index

  2. JB
    J. Bruce Tracey

    Cornell University, United States

    2 publications · 897 citations

    2

    h-index

  3. AS
    Anna S. Mattila

    Pennsylvania State University, United States

    2 publications · 87 citations

    2

    h-index

  4. DW
    Daniel Wentzel

    RWTH Aachen University, Germany

    2 publications · 297 citations

    2

    h-index

  5. MC
    Mary C. Gilly

    University of California, Irvine, United States

    2 publications · 272 citations

    2

    h-index

1–5 of 207

Institutions

137

  1. Colorado State University

    Fort Collins, United States

    4 h-index

    7 publications

    389 citations

  2. Florida International University

    Miami, United States

    3 h-index

    4 publications

    210 citations

  3. University of St.Gallen

    Saint Gallen, Switzerland

    3 h-index

    7 publications

    823 citations

  4. University of Auckland

    Auckland, New Zealand

    3 h-index

    3 publications

    144 citations

  5. Cornell University

    Ithaca, United States

    2 h-index

    2 publications

    101 citations

  6. Quinnipiac University

    Hamden, United States

    2 h-index

    2 publications

    98 citations

  7. The University of Queensland

    Brisbane, Australia

    2 h-index

    2 publications

    92 citations

  8. National Sun Yat-sen University

    Kaohsiung City, Taiwan

    2 h-index

    3 publications

    338 citations

1–8 of 137

Venues

  1. Journal of Advertising

    11 publications · 2.2K citations

    11

    h-index

  2. International Journal of Advertising

    IJA · 9 publications · 709 citations

    9

    h-index

  3. Journal of Business Communication

    JBC · 4 publications · 113 citations

    4

    h-index

  4. Journal of Marketing Communications

    4 publications · 225 citations

    4

    h-index

  5. Journal of Promotion Management

    JPM · 3 publications · 83 citations

    3

    h-index

1–5