Concepedia

Daniel Wentzel

DW

32

Publications

1.9K

Citations

22

H-Index

2004

Active since

Affiliations

RWTH Aachen University(Current)

University of St.Gallen

University of Applied Sciences St. Gallen

Goethe University Frankfurt

ETH Zurich

Daniel Wentzel is an author at RWTH Aachen University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchSocial SciencesConsumer BehaviorOrganizational BehaviorBehavioral Decision MakingBehavioral SciencePersuasion

Publications per year

2004–2024

32

Publications

32

Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus

Flavius Kehr, Tobias Kowatsch, Daniel Wentzel et al. · Information Systems Journal · 2015 · 375 citations

Engineering, Behavioral Decision Making, Information Security +25

The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads

Daniel Wentzel, Torsten Tomczak, Andreas Herrmann · Psychology and Marketing · 2010 · 185 citations

Behavioral Decision Making, Consumer Study, Cognitive Resources +20

Smart Products: Conceptual Review, Synthesis, and Research Directions*

Stefan Raff, Daniel Wentzel, Nikolaus Obwegeser · Journal of Product Innovation Management · 2020 · 176 citations · Full text

Smart Devices, Engineering, Smart City +17

Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure

Jan R. Landwehr, Daniel Wentzel, Andreas Herrmann · Journal of Marketing · 2013 · 164 citations

Aesthetic Liking, Behavioral Decision Making, Consumer Study +22

The effect of employee behavior on brand personality impressions and brand attitudes

Daniel Wentzel · Journal of the Academy of Marketing Science · 2009 · 120 citations

Employee Behavior, Employee Attitude, Brand Personality Impressions +9

Rows per page

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