Concepedia
Statistics
Publications
7
Citations
195
H-Index
Active since
2009
Affiliations
Fairfield University(Current)
University of Connecticut
Quinnipiac University
University of Missouri
Camelia C. Micu is an author at Fairfield University specializing in marketing, advertising psychology, and business.
Publications per year
2009–2019
The Effect of Message's Regulatory Focus and Product Type on Persuasion
Camelia C. Micu, Tilottama G. Chowdhury · The Journal of Marketing Theory and Practice · 2010 · 59 citations
Business, Marketing, Marketing Management +11
The effect of ageing and time horizon perspective on consumers’ response to promotion versus prevention focus advertisements
Camelia C. Micu, Tilottama G. Chowdhury · International Journal of Advertising · 2010 · 39 citations
Business, Marketing, Marketing Management +17
How Product Trial Alters The Effects of Model Attractiveness
Camelia C. Micu, Robin A. Coulter, Linda L. Price · Journal of Advertising · 2009 · 35 citations
Social Sciences, Economics, Marketing +16
Advertising in English in Nonnative English-Speaking Markets: The Effect of Language and Self-Referencing in Advertising in Romania on Ad Attitudes
Camelia C. Micu, Robin A. Coulter · Journal of East-West Business · 2010 · 26 citations
Business, Marketing, Marketing Management +13
Understanding Social Media: The Effect of Belief Type and Product Type on Consumers’ Social Media Use
Camelia C. Micu, Michael R. Sciandra, Anca C. Micu · The Journal of Marketing Theory and Practice · 2019 · 14 citations
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