Concepedia
Statistics
Publications
15
Citations
674
H-Index
13
Active since
2006
Affiliations
Quinnipiac University(Current)
University of Missouri
The University of Texas at Arlington
Fairfield University
Binghamton University
Tilottama G. Chowdhury is an author at Quinnipiac University specializing in business, marketing, and consumer behavior.
Publications per year
2006–2021
The time-harried shopper: Exploring the differences between maximizers and satisficers
Tilottama G. Chowdhury, S. Ratneshwar, Praggyan Mohanty · Marketing Letters · 2008 · 205 citations
Social Sciences, Economics, Behavioral Economics +1
Pleasure or utility? Time planning style and Web usage behaviors
June Cotte, Tilottama G. Chowdhury, S. Ratneshwar et al. · Journal of Interactive Marketing · 2006 · 141 citations
Social Sciences, Behavioral Sciences, Psychology +12
The Effect of Message's Regulatory Focus and Product Type on Persuasion
Camelia C. Micu, Tilottama G. Chowdhury · The Journal of Marketing Theory and Practice · 2010 · 59 citations
Business, Marketing, Marketing Management +11
Matching a cause with self‐schema: The moderating effect on brand preferences
Tilottama G. Chowdhury, Adwait Khare · Psychology and Marketing · 2011 · 39 citations
Business, Marketing, Marketing Management +14
The effect of ageing and time horizon perspective on consumers’ response to promotion versus prevention focus advertisements
Camelia C. Micu, Tilottama G. Chowdhury · International Journal of Advertising · 2010 · 39 citations
Business, Marketing, Marketing Management +17
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