Concepedia

Praggyan Mohanty

PM

Statistics

Publications

5

Citations

356

H-Index

5

Active since

2008

Affiliations

University of Missouri(Current)

Governors State University

Praggyan Mohanty is an author at University of Missouri specializing in social sciences, marketing, and metaphor in advertising.

Publications per year

2008–2018

5

Publications

5

The time-harried shopper: Exploring the differences between maximizers and satisficers

Tilottama G. Chowdhury, S. Ratneshwar, Praggyan Mohanty · Marketing Letters · 2008 · 205 citations

Social Sciences, Economics, Behavioral Economics +1

Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising

Praggyan Mohanty, S. Ratneshwar · Journal of Advertising · 2014 · 60 citations

Social Sciences, Communication, Marketing +17

Beneficial effects of semantic memory support on older adults’ episodic memory: Differential patterns of support of item and associative information.

Praggyan Mohanty, Moshe Naveh‐Benjamin, S. Ratneshwar · Psychology and Aging · 2016 · 52 citations

Social Sciences, Marketing, Psychology +17

Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness

Praggyan Mohanty, S. Ratneshwar · Journal of Promotion Management · 2016 · 29 citations

Business, Marketing, Social Psychology +17

Mitigating the adverse effects of response deadline on recognition memory: Differential effects of semantic memory support on item and associative memory

Praggyan Mohanty, Moshe Naveh‐Benjamin · Journal of Memory and Language · 2018 · 10 citations

Social Sciences, Psychology, Cognitive Neuroscience +16

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