Concepedia

Author

Praggyan Mohanty

University of MissouriORCID

Also Known As

Praggyan (Pam) Mohanty, Praggyan Mohanty

11

Publications

353

Citations

5

H-Index

32

Concepts

All Affiliations

University of MissouriGovernors State University
PM

About

Praggyan Mohanty is an author at University of Missouri specializing in marketing, cognitive science, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

3

3

291

2

Social Sciences

2

2

78

3

Business

1

1

203

4

Education

1

1

60

5

Business Analytics

1

1

203

Praggyan Mohanty

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5

Publications

351

Citations

5

H-Index

YearCitations

The time-harried shopper: Exploring the differences between maximizers and satisficers

Tilottama G. Chowdhury, S. Ratneshwar, Praggyan Mohanty

Marketing Letters

2008

203

Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising

Praggyan Mohanty, S. Ratneshwar

Journal of Advertising

2014

60

Beneficial effects of semantic memory support on older adults’ episodic memory: Differential patterns of support of item and associative information.

Praggyan Mohanty, Moshe Naveh‐Benjamin, S. Ratneshwar

Psychology and Aging

2016

50

Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness

Praggyan Mohanty, S. Ratneshwar

Journal of Promotion Management

2016

28

Mitigating the adverse effects of response deadline on recognition memory: Differential effects of semantic memory support on item and associative memory

Praggyan Mohanty, Moshe Naveh‐Benjamin

Journal of Memory and Language

2018

10

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