Michael R. Sciandra

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

Michael R. Sciandra, J. Jeffrey Inman, Andrew T. Stephen · Journal of the Academy of Marketing Science · 2019 · 41 citations

Business, Marketing, Marketing Management +17

Is it What You Say or How You Say it? How Content Characteristics Affect Consumer Engagement with Brands on Facebook

Andrew T. Stephen, Michael R. Sciandra, J. Jeffrey Inman · SSRN Electronic Journal · 2015 · 36 citations · Full text

Business, Marketing, Marketing Management +13

Smart Phones, Bad Calls? The Impact of In-Store Mobile Technology Use on Purchase Behavior

Michael R. Sciandra, J. Jeffrey Inman · SSRN Electronic Journal · 2014 · 15 citations · Full text

Business, Marketing, Psychology +17

The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?

Michael R. Sciandra, Cait Lamberton, Rebecca Walker Reczek · Journal of Public Policy & Marketing · 2016 · 14 citations

Social Sciences, Psychology, Social Psychology +14

Understanding Social Media: The Effect of Belief Type and Product Type on Consumers’ Social Media Use

Camelia C. Micu, Michael R. Sciandra, Anca C. Micu · The Journal of Marketing Theory and Practice · 2019 · 14 citations

Business, Marketing, Marketing Management +13