William R. George

Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level

William R. George · Journal of Business Research · 1990 · 637 citations

Business, Marketing, Organizational Behavior +11

Managing in the Service Economy

William R. George, James L. Heskett · Journal of Marketing · 1988 · 511 citations

Business, Strategic Management, Strategy +10

Guidelines for the advertising of services

William R. George, Leonard L. Berry · Business Horizons · 1981 · 252 citations

Business, Marketing, Marketing Management +9

“Service logic”: achieving service system integration

Jane Kingman‐Brundage, William R. George, David E. Bowen · International Journal of Service Industry Management · 1995 · 151 citations

Business, Human Resource Management, Marketing +12

Marketing Activities in the Service Industries

William R. George, Hiram C. Barksdale · Journal of Marketing · 1974 · 67 citations

Business, Marketing, Marketing Management +9