Concepedia

Hiram C. Barksdale

HC

Statistics

Publications

44

Citations

2.4K

H-Index

29

Active since

1971

Affiliations

University of Georgia(Current)

Georgia State University

Western Carolina University

University of North Carolina at Chapel Hill

Hiram C. Barksdale is an author at University of Georgia specializing in business, marketing, and marketing management.

Publications per year

1971–2019

44

Publications

44

Marketers’ Attitudes toward the Marketing Concept

Hiram C. Barksdale, Bill Darden · Journal of Marketing · 1971 · 182 citations

Business, Marketing, Marketing Management +6

Consumer Attitudes toward Marketing and Consumerism

Hiram C. Barksdale, William R. Darden · Journal of Marketing · 1972 · 181 citations

Business, Marketing, Marketing Management +8

How Salespeople Build Quality Relationships:

James S. Boles, Julie T. Johnson, Hiram C. Barksdale · Journal of Business Research · 2000 · 171 citations

Business, Marketing, Marketing Management +12

Business relationships: an examination of the effects of buyer‐salesperson relationships on customer retention and willingness to refer and recommend

James S. Boles, Hiram C. Barksdale, Julie T. Johnson · Journal of Business and Industrial Marketing · 1997 · 126 citations

Management, Marketing, Marketing Management +17

Relationship selling behaviors: antecedents and relationship with performance

James S. Boles, Thomas G. Brashear, Danny N. Bellenger et al. · Journal of Business and Industrial Marketing · 2000 · 116 citations

Business, Insurance, Marketing +9

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