Statistics
Publications
2
Citations
271
H-Index
2
Active since
1971
Affiliations
University of Georgia(Current)
Bill Darden is an author at University of Georgia specializing in marketing ethics, business, and marketing strategy.
Publications per year
1971–1971
2
2
Marketers’ Attitudes toward the Marketing Concept
Hiram C. Barksdale, Bill Darden · Journal of Marketing · 1971 · 182 citations
Marketers' Attitudes toward the Marketing Concept
Hiram C. Barksdale, Bill Darden · Journal of Marketing · 1971 · 89 citations
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