Concepedia

Sarah R. Magnotta

SR

5

Publications

73

Citations

5

H-Index

2018

Active since

Affiliations

Towson University(Current)

Sarah R. Magnotta is an author at Towson University specializing in business, consumer research, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchSales TrainingSales ManagementBusiness StrategyConsumer BehaviorProfessional SellingIndustrial Organization

Publications per year

2018–2020

5

Publications

5

The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts

Sarah R. Magnotta, Brian R. Murtha, Goutam Challagalla · Journal of Marketing Research · 2020 · 20 citations

Salesperson Incentives, Organizational Economics, Consumer Research +21

The role of sales team intragroup conflict on critical job outcomes

Sarah R. Magnotta, Catherine M. Johnson · Industrial Marketing Management · 2019 · 17 citations

Workplace Conflict, Management, Business +4

ROLE-PLAYING IN A CONSUMPTION CONTEXT: AN EXPERIENTIAL LEARNING ACTIVITY FOCUSED ON THE CONSUMER DECISION-MAKING PROCESS

Veronica L. Thomas, Sarah R. Magnotta, Hua Chang et al. · Marketing Education Review · 2018 · 13 citations

Marketing, Behavioral Sciences, Consumer Decision Making +15

Everyone’s a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition

Sarah R. Magnotta, Plamen Peev, Erin Steffes · Journal of Marketing Education · 2020 · 12 citations

Professional Sales, Job Opportunities, Consumer Research +25

DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING

Gema Vinuales, Sarah R. Magnotta, Erin Steffes et al. · Marketing Education Review · 2018 · 11 citations

Rows per page

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