Brian R. Murtha

Emotional Intelligence in Marketing Exchanges

Blair Kidwell, David M. Hardesty, Brian R. Murtha et al. · Journal of Marketing · 2010 · 141 citations

Management, Marketing, Marketing Management +13

The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels

Vishal Kashyap, Brian R. Murtha · Journal of Marketing · 2016 · 117 citations

Business, Marketing, Contract Theory +11

Emotional Intelligence in Marketing Exchanges

Blair Kidwell, David M. Hardesty, Brian R. Murtha et al. · Journal of Marketing · 2011 · 114 citations

Management, Marketing, Marketing Management +13

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard J. Jaworski · Journal of Marketing · 2014 · 108 citations

Business, Marketing, Marketing Management +10

Selling to Barricaded Buyers

Kevin S. Chase, Brian R. Murtha · Journal of Marketing · 2019 · 56 citations

Management, Organizational Behavior, Supply Chain Management +13