Concepedia

Hua Chang

HC

15

Publications

782

Citations

13

H-Index

2015

Active since

Affiliations

Towson University(Current)

Sichuan Tourism University

Sichuan University

Philadelphia University

University of Minnesota, Duluth

Hua Chang is an author at Towson University specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorArtsCommunicationBrand StrategyBrand AwarenessBrand Management

Publications per year

2015–2022

15

Publications

15

Message framing in green advertising: the effect of construal level and consumer environmental concern

Hua Chang, Lingling Zhang, Guang-Xin Xie · International Journal of Advertising · 2015 · 339 citations

Green Marketing, Consumer Environmental Concern, Consumer Research +20

Media Use and Health Behavior in H1N1 Flu Crisis: The Mediating Role of Perceived Knowledge and Fear

Lingling Zhang, Ying Kong, Hua Chang · Atlantic Journal of Communication · 2015 · 92 citations

Crisis Management, Media Violence, Communication +19

An integrated model of congruence and credibility in celebrity endorsement

Jung-Sook Lee, Hua Chang, Lingling Zhang · International Journal of Advertising · 2022 · 44 citations

Consumer Research, Social Influence, Communication +19

It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions

Hua Chang, Hyokjin Kwak, Marina Puzakova et al. · International Journal of Advertising · 2015 · 38 citations

Understanding tour guides’ service failure: Integrating a two-tier triadic business model with attribution theory

Xiao Fu, Xinyi Liu, Hua Chang et al. · Journal of Hospitality and Tourism Management · 2021 · 38 citations

Customer Satisfaction, Service Research, Service Study +8

Rows per page

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