Online trust: a stakeholder perspective, concepts, implications, and future directions

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

An Integrative Model Of Organizational Trust

Roger C. Mayer, James H. Davis, F. David Schoorman · Academy of Management Review · 1995 · 14.2K citations

Management, Organization Studies, Organizational Behavior +14

Trust: The Social Virtues and the Creation of Prosperity

Peter A. Schneider, Francis Fukuyama · Journal of Marketing · 1996 · 10.7K citations

Social Sciences, Social Psychology, Sociology +11

Not So Different After All: A Cross-Discipline View Of Trust

Denise M. Rousseau, Sim B. Sitkin, Ronald S. Burt et al. · Academy of Management Review · 1998 · 10.1K citations

Management, Organization Studies, Organizational Behavior +11