Concepedia

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Abbie Griffin, Brett W. Josephson, Gary L. Lilien, Fred Wiersema, Barry L. Bayus, Rajesh Chandy, Ely Dahan, Steve Gaskin, Ajay K. Kohli, Christopher Miller,

Marketing Letters · 2013 · 51 citations · 65 references

DOI

Concepts

References

65

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations

, , +5

Absorptive Capacity: A New Perspective on Learning and Innovation

Wesley M. Cohen, Daniel A. Levinthal · Administrative Science Quarterly · 1990 · 33.7K citations

Capitalism, Socialism and Democracy

Francis Fukuyama, Joseph A. Schumpeter · Foreign Affairs · 1997 · 15.5K citations

, , +13

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.1K citations

, , +19

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.8K citations

, , +13