Concepedia

Fred Wiersema

FW

3

Publications

1.2K

Citations

3

H-Index

1993

Active since

Affiliations

Pennsylvania State University(Current)

Fred Wiersema is an author at Pennsylvania State University specializing in management, marketing, and business.

Top concepts

Publications per year

1993–2013

3

Publications

3

Customer intimacy and other value disciplines

Fred Wiersema, Michael E. Treacy · Harvard business review · 1993 · 989 citations

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The B2B Agenda: The current state of B2B marketing and a look ahead

Fred Wiersema · Industrial Marketing Management · 2013 · 202 citations

, , +13

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Abbie Griffin, Brett W. Josephson, Gary L. Lilien et al. · Marketing Letters · 2013 · 51 citations

, , +9

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