Concepedia

Jeffrey Allan

JA

1

Publications

45

Citations

1

H-Index

2013

Active since

Affiliations

Idaho State University(Current)

Jeffrey Allan is an author at Idaho State University specializing in brand management, social influence, and consumer motivation.

Top concepts

BrandingMarketingManagementSocial IdentitySocial SciencesBrand ManagementSocial InfluenceConsumer BehaviorConsumer ResearchPurchase Intention

Publications per year

2013–2013

1

Publications

1

Community identification increases consumer‐to‐consumer helping, but not always

Zachary Johnson, Carolyn Massiah, Jeffrey Allan · Journal of Consumer Marketing · 2013 · 45 citations

Community Perception, Consumer Motivation, Consumer Study +21

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