22
Publications
1K
Citations
16
H-Index
2014
Active since
Robin M. Back is an author at University of Central Florida specializing in marketing, business, and tourism.
Top concepts
BusinessMarketingTourismManagementCustomer SatisfactionDestination MarketingCommunicationConsumer ResearchUser ExperienceSocial Influence
Publications per year
2014–2023
22
22
Diego Bufquin, Jeong‐Yeol Park, Robin M. Back et al. · International Journal of Hospitality Management · 2020 · 197 citations · Full text
Diego Bufquin, Jeong‐Yeol Park, Robin M. Back et al. · International Journal of Hospitality Management · 2019 · 80 citations
Customer Satisfaction, Online Customer Behavior, User Experience +12
Jeong‐Yeol Park, Diego Bufquin, Robin M. Back · Journal of Destination Marketing & Management · 2018 · 70 citations
Customer Satisfaction, Winery Tourists, Tourism Management +10
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