Concepedia
Statistics
Publications
10
Citations
390
H-Index
Active since
2013
Affiliations
Case Western Reserve University(Current)
University of Georgia
Fordham University
University of Wisconsin–Madison
University of Pittsburgh
Casey E. Newmeyer is an author at Case Western Reserve University specializing in marketing, marketing management, and business.
Publications per year
2013–2022
Conceptualizing the multiple dimensions of consumer financial vulnerability
Genevieve E. O’Connor, Casey E. Newmeyer, Nancy Wong et al. · Journal of Business Research · 2018 · 134 citations
Business, Finance, Marketing +14
Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines
Casey E. Newmeyer, R. Venkatesh, Rabikar Chatterjee · Journal of the Academy of Marketing Science · 2013 · 91 citations
Management, Marketing Management, Strategic Management +16
A typology of brand alliances and consumer awareness of brand alliance integration
Casey E. Newmeyer, R. Venkatesh, Julie A. Ruth et al. · Marketing Letters · 2018 · 49 citations
Business, Marketing, Marketing Management +16
Frontline Employee Passion: A Multistudy Conceptualization and Scale Development
Angela C. Crawford, Casey E. Newmeyer, Jin Ho Jung et al. · Journal of Service Research · 2021 · 32 citations
Management, Human Resource Management, Organizational Behavior +12
Is Savings Automation Helpful to Liquid Savings? It Depends on Whether You Have a Savings Habit
Casey E. Newmeyer, Dee Warmath, Genevieve E. O’Connor et al. · Journal of Public Policy & Marketing · 2020 · 20 citations
Social Sciences, Behavioral Sciences, Psychology +15
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