Concepedia
Statistics
Publications
8
Citations
350
H-Index
Active since
2013
Affiliations
Case Western Reserve University(Current)
University of Pittsburgh
Rutgers, The State University of New Jersey
Casey E. Newmeyer is an author at Case Western Reserve University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementFinanceBrand EquityBrand StrategyBrand AwarenessBrand ManagementConsumer ResearchOrganizational Behavior
Publications per year
2013–2021
Conceptualizing the multiple dimensions of consumer financial vulnerability
Genevieve E. O’Connor, Casey E. Newmeyer, Nancy Wong et al. · Journal of Business Research · 2018 · 124 citations
Risk Management, Consumer Finance, Marketing +2
Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines
Casey E. Newmeyer, R. Venkatesh, Rabikar Chatterjee · Journal of the Academy of Marketing Science · 2013 · 91 citations
Negotiation, Interorganizational Relationship, Management +9
A typology of brand alliances and consumer awareness of brand alliance integration
Casey E. Newmeyer, R. Venkatesh, Julie A. Ruth et al. · Marketing Letters · 2018 · 47 citations
Marketing, Brand Alliances, Brand Alliance Integration +10
Frontline Employee Passion: A Multistudy Conceptualization and Scale Development
Angela C. Crawford, Casey E. Newmeyer, Jin Ho Jung et al. · Journal of Service Research · 2021 · 25 citations
Employee Involvement, Customer Satisfaction, Passionate Fles +14
Is Savings Automation Helpful to Liquid Savings? It Depends on Whether You Have a Savings Habit
Casey E. Newmeyer, Dee Warmath, Genevieve E. O’Connor et al. · Journal of Public Policy & Marketing · 2020 · 20 citations
Consumer Economics, Behavioral Decision Making, Savings Automation +16
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