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Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Customer SatisfactionEngineeringBehavioral Decision MakingConsumer ResearchConsumer EngagementManagementConsumer BehaviorGame DesignBehavioral SciencesConsumer LoyaltyLoyalty ProgramsGamificationMotivationUser ExperienceMarketingCustomer LoyaltyInteractive MarketingIncentive-centered DesignIncentive Model