Concepedia

Loyalty Program Gamification

Loyalty Program Gamification is a strategic framework that integrates game-design elements and psychological incentives into loyalty programs to enhance customer engagement and behavioral retention through interactive reward mechanisms.

10

Publications

708

Citations

19

Authors

16

Institutions

Publications per year

2017–2026

8

Parents

Publications

10

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Jiyoung Hwang, Laee Choi · Journal of Business Research · 2019 · 343 citations

, , +14

How much have you won or lost? Personalized behavioral feedback about gambling expenditures regulates play

Michael J. A. Wohl, Christopher G. Davis, Samantha J. Hollingshead · Computers in Human Behavior · 2017 · 110 citations · Full text

, , +10

Game on! How gamified loyalty programs boost customer engagement value

Linda D. Hollebeek, Kallol Das, Yupal Shukla · International Journal of Information Management · 2021 · 109 citations

, , +14

RETRACTED: The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program

Kyongseok Kim, Sun Joo Ahn · Journal of Interactive Marketing · 2017 · 46 citations

, , +14

Loyalty programmes in the gambling industry: potentials for harm and possibilities for harm-minimization

Michael J. A. Wohl · International Gambling Studies · 2018 · 22 citations · Full text

, , +12

1–5 of 10

Authors

19

  1. MJ
    Michael J. A. Wohl

    Carleton University, Canada

    2 publications · 132 citations

    2

    h-index

  2. LD
    Linda D. Hollebeek

    Tallinn University of Technology, Estonia

    1 publications · 109 citations

    1

    h-index

  3. LZ
    Long Zuo

    Japan Advanced Institute of Science and Technology, Japan

    1 publications · 21 citations

    1

    h-index

  4. KK
    Kyongseok Kim

    Towson University, United States

    1 publications · 46 citations

    1

    h-index

  5. YS
    Yupal Shukla

    University of Bologna, Italy

    1 publications · 109 citations

    1

    h-index

1–5 of 19

Institutions

16

  1. Carleton University

    Ottawa, Canada

    2 h-index

    4 publications

    352 citations

  2. University of North Carolina at Greensboro

    Greensboro, United States

    1 h-index

    1 publications

    343 citations

  3. Colorado State University Pueblo

    Pueblo, United States

    1 h-index

    1 publications

    343 citations

  4. Mudra Institute of Communications Ahmedabad

    Ahmedabad, India

    1 h-index

    1 publications

    109 citations

  5. Amherst College

    Amherst Center, United States

    1 h-index

    1 publications

    12 citations

  6. Towson University

    Towson, United States

    1 h-index

    1 publications

    46 citations

  7. University of Georgia

    Athens, United States

    1 h-index

    1 publications

    46 citations

  8. Université de Montpellier

    Montpellier, France

    1 h-index

    1 publications

    109 citations

1–8 of 16

Venues

  1. Journal of Consumer Marketing

    1 publications · 13 citations

    1

    h-index

  2. Journal of Interactive Marketing

    JIM · 1 publications · 46 citations

    1

    h-index

  3. Journal of Service Theory and Practice

    JSTP · 1 publications · 14 citations

    1

    h-index

  4. Computers in Human Behavior

    1 publications · 110 citations

    1

    h-index

  5. Journal of Business Research

    JBR · 1 publications · 343 citations

    1

    h-index

1–5