Loyalty Program Integration

Loyalty Program Integration is a customer relationship management and omnichannel systems design strategy that embeds a retailer’s loyalty program consistently across all physical and digital touchpoints and back-end information systems, thereby enabling unified customer identification, reward accrual and redemption, and coordinated use of loyalty data for seamless cross-channel experiences and marketing actions.

Publications

182

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Omnichannel Retailing

Children

Basket Size IncentivesBehavioral Loyalty MetricsCashback RewardsCross-channel Loyalty IntegrationCustomer Identification Across ChannelsIn-store Reward SynchronizationLoyalty Data IntegrationLoyalty Program EnrollmentLoyalty Program GamificationMembership Status Management

Publications

Integration of corporate social responsibility into loyalty programs in the tourism industry

Helena Nemec Rudež · University of Zagreb University Computing Centre (SRCE) · 2010 · 33 citations · Full text

Management, Marketing, Tourism Management +11

Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy

Rick Ferguson, Kelly Hlavinka · Journal of Consumer Marketing · 2006 · 27 citations

Business, Marketing, Marketing Management +14

The power of e-commerce

Nan Hua, S. Kyle Hight, Wei Wei et al. · International Journal of Contemporary Hospitality Management · 2019 · 26 citations

Management, Hospitality Management, Strategic Management +17

Blockchain-based Universal Loyalty Platform

Mausam Agrawal, Divya N. Amin, Harshal Dalvi et al. · 2019 · 21 citations

Business, Marketing, Marketing Management +17

Blockchain-Based Loyalty Management System

André F. Santos, José Marinho, Jorge Bernardino · Future Internet · 2023 · 19 citations · Full text

Business, Marketing, Marketing Management +15

1–5 of 9

Authors

HN
Helena Nemec Rudež
University of Primorska, Slovenia
2 publications · 46 citations
2
h-index
NH
Nan Hua
University of Central Florida, United States
1 publications · 26 citations
1
h-index
HD
Harshal Dalvi
Dwarkadas J. Sanghvi College of Engineering, India
1 publications · 21 citations
1
h-index
JB
Juan Buitrago‐Vera
Universitat Politècnica de València, Spain
1 publications · 17 citations
1
h-index
RF
Rick Ferguson
Milford Hospital, United States
1 publications · 27 citations
1
h-index

1–5 of 26

Institutions

1–8 of 10

Venues

Journal of Business Economics and Management
1 publications · 17 citations
1
h-index
International Journal of Contemporary Hospitality Management
1 publications · 26 citations
1
h-index
Future Internet
1 publications · 19 citations
1
h-index
University of Zagreb University Computing Centre (SRCE)
Repository · 1 publications · 33 citations
1
h-index
Journal of Consumer Marketing
1 publications · 27 citations
1
h-index

1–5