Loyalty Program Enrollment is a formal process within front desk operations by which guests are systematically registered into a hospitality loyalty program through the collection and validation of personal and behavioral data, distinguishing it from general guest check-in by its specific purpose of establishing ongoing relationship-based engagement and reward eligibility.
2
Publications
51
Citations
6
Authors
4
Institutions
Publications per year
2017–2026
1
Publications
2
1–3 of 2
Authors
6
- VV
1
h-index
- TV
1
h-index
- FJ
1
h-index
- PR
1
h-index
- EM
1
h-index
1–5 of 6
Institutions
4
University of Münster
Münster, Germany
1 h-index
1 publications
37 citations
Northwestern University
Evanston, United States
1 h-index
1 publications
37 citations
Universidad Rey Juan Carlos
Madrid, Spain
1 h-index
3 publications
42 citations
Universidad de Zaragoza
Zaragoza, Spain
1 h-index
1 publications
37 citations
Universidade dos Açores
Ponta Delgada, Portugal
1 publications
12 citations
Universidade Nova de Lisboa
Lisbon, Portugal
1 publications
12 citations
1–6 of 4
Venues
- International Journal of Research in Marketing
IJRM · 1 publications · 37 citations
1
h-index
- Frontiers in Psychology
1 publications · 14 citations
1
h-index
- International Journal of Contemporary Hospitality Management
1 publications · 12 citations
1–3